About the Company
Hubble is a first-of-its-kind, rewarding savings experience created in India, for India. Pitching their initiative throughout India, they arrived at Indore. They needed someone who could functionally advertise them on radio, in newspapers, and in pamphlets without seeming too preachy.
Ideas & Concept
Indore has its own quirks. Well known for its food, dialect, cleanliness and a love for poetry, we, along with BedLam Studios, decided to promote Hubble with a completely localised approach. From reading poetry in an Indori dialect on the radio, to putting an illustrated map of Indore on their newspaper, we displayed Hubble’s potential in the most Indori way.
Illustration
We used line drawing and shadows to create fun illustrations of local markets, monuments and famous landmarks on the illustrated map of Indore to make it more appealing to the audience.
Final Delieverables
We created engaging radio ads, an eye-catching newspaper advertisement that got printed on the first page of Dainik Bhaskar in Indore and a pamphlet with an intention of cultivating brand love and conversation among our Indori audience.
